Denim guru Adriano Goldschmied and manufacturing expert Yul Ku founded AG Jeans in South Gate, California in 2000. From the beginning, they set a new standard for their jeans, aiming for the highest quality in denim and design and leading the industry in eco-friendly manufacturing processes by adopting Ozone Technology, an innovative laundry procedure that significantly cuts down on water and chemical usage.
Electricity is added to oxygen to make Ozone, a disinfecting and cleansing agent. Ozone is added to water, eliminating the need for chemicals. Image credit: theozonecompany.com
When making jeans, manufacturers typically cleanse the denim of excess indigo (a natural dye that colors the fabric). While certain jeans are sold “raw” (unwashed and untreated), the majority of jeans that you and I wear are washed prior to being sold. Washing softens the denim and creates the stylish fades and distress-marks that characterize many of the jeans we like best. This process traditionally demands lots of hot water and bleach, as well as other chemicals.
Ozone technology used by AG cuts down the need for water, bleach, and other chemicals. An environmentally friendly molecule found naturally in the atmosphere, ozone also happens to be a highly effective bleaching agent and disinfectant.
Industrial washing machines with ozone technology
During the initial wash process, AG dissolves ozone in water and applies it to the wash wheel in place of chemicals. The ozone kills bacteria and lightens the indigo, eliminating the cost and environmental impact of chemicals like bleach. Because ozone is effective only at lower temperatures, AG reduces energy consumption by washing only in cold water, and because ozone is more effective than bleach, AG uses 25% less water overall.
Typically, in order to produce stylish washes, denim manufacturers will also introduce a secondary washing process: jeans are blasted with more hot water and bleach to create distress marks and faded areas. By using ozone as a bleaching agent, AG is able to eliminate the use of water and chemicals here entirely, further reducing their overall consumption.
AG’s use of ozone technology is energy- and cost-efficient, and creates an awesome array of signature washes.
An array of AG Jeans at Hointer