August 25, 2014

The Store Of The Future Will Be All About You

Imagine a day of shopping. You walk into your favorite store and a sales associate greets you by name. Your size and style are in the store’s system, so a dressing room is prepped with options based on your previous purchases and browsing history. Next you spot some shoes you like but they’re not in your size. A salesperson whips out a tablet, orders a pair from the location a few cities over, and schedules them to be delivered to your home… Read More


August 2, 2014

Hointer brings digital shopping into the store


Nadia Shouraboura’s mathematician parents were disappointed she pursued a career in retail rather than academia, but the former Amazon executive may hold the keys to success for bricks and mortar retailers in a digital age. Read More

July 31, 2014

Say hello to the future mall: It’s nothing like today

Krystina Gustafson

One company at the forefront of this thinking is Seattle-based Hointer, which licenses its technology to retailers and operates its own apparel store. Its eponymous store keeps only one version of each item on the selling floor, and shoppers use a smartphone app to scan the tags attached to the pieces they want to try on. The items are then dispensed into a dressing room. Read More

July 22, 2014

Hointer: How a mathematician got micro-robots to sell you jeans

Sue Mitchell

Two years ago she launched Hointer, a chain of menswear stores that acts as a test lab for innovation and a showroom for prospective retail partners.

There is little stock on shelves and less than a handful of staff. Read More 

July 10, 2014

Driving Innovation #1: Dr. Nadia Shouraboura, CEO of Hointer

Jenni Hogan

Jenni Hogan interviews Nadia on what drives her.
This week on the #DrivingInnovation series brought to you by Chevy Volt, we’re talking with Dr Nadia Shouraboura the CEO of Hointer a company that is reinventing the shopping experience, making it easy and fun.

No clicks, but online ease brought to stores

Richard Gluyas, Business Correspondent Melbourne

IF Hointer.com is the future of the retail, then humans need not apply.

So says Ferrier Hodgson retail expert James Stewart of the hot US start-up that blends the best elements of online retailing and traditional bricks-and-mortar shopping, all without the “burden” of human interaction.   Read More

July 9, 2014

Innovative Retailer – Hointer

Glynn Davis

The Name: Hointer

The Place: Not here. America. Seattle mainly.

The Story: This is a tale of a woman who opens shops to sell things, anything, because she is interested in how she can sell stuff more efficiently rather than in what she sells. But beware you need a smart-phone or you are sunk.

Read More

The future of retail – humans need not apply

James Stewart and Christos Kyriakides

 Click Here to Read the Retail Postcard





June 29, 2014

Amazon.com, Inc. (AMZN)’s One Hour Delivery Dream in the Making

Amy Thielen

As part of his documentary on Amazon.com, Inc. (NASDAQ:AMZN) called ‘Amazon Rising,’ CNBC’s David Faber had interviewed Nadia Shouraboura, who is the Founder and CEO of Hointer (an apparel store for men) and also a former Amazon executive.
Read More

June 23, 2014

7 Cool Technologies and Takeaways from Future Stores

Adam Toporek


Nadia Shouraboura was a speaker at the conference as well as one of my co-panelists. Nadia is a former Amazon exec who left online retailing to create a company that interacts face-to-face with customers. (How could I not love that!). Read More

June 13, 2014

Racing with Machines: Labor Force Innovation and the New Digital Frontier

Katherine Barr

Hointer’s use of robotics is also emblematic of this new shift in that it illustrates how automation helps people more efficiently buy clothes in stores. The company has one of each retail item hanging in its stores, and offers an app for consumers to select and scan their desired items in the appropriate size.

They are then directed to a changing room where a robotic system in the backend delivers the selected items. Consumers try on and select the items they want to keep, scan and pay for them, then go on their merry way. This creates more opportunities for workers to focus on higher level customer service for customers, in addition to the creation of a whole new kind of consumer experience in-store given the space that is freed up by moving the piles of same articles of clothing to the storeroom, out of the way of the consumer experience. Read More

June 12, 2014

6 Things You Learn From Arguing With Jeff Bezos

Drake Baer

You only hire people who are better than you. Nadia Shouraboura used to be Amazon’s head of supply chain–now she’s the CEO of Hointer, a retail tech startup. Her biggest takeaway: hire maximally. Read More

June 9, 2014

10 Things Marketers Can Learn from Mark Zuckerberg’s Sister

Elyse Dupre, Associate Editor

When it comes to the Zuckerberg clan, one family member seems to steal the spotlight. However, Randi Zuckerberg, founder and CEO of Zuckerberg Media and author of the book Dot Complicated, started her Vocus Demand Success 2014 keynote by stating that she has one up on her brother Mark: She actually graduated from Harvard. But instead of focusing on any sibling rivalries, Zuckerberg discussed 10 trends that she’s seeing in the business world today.

4. Reinventing Retail

The retail landscape is evolving and marketers need to be ready to evolve with it. Hointer Denim Shop, Zuckerberg said during her keynote, allows shoppers to walk into its store, scan the jeans they’d like to try on, have a robot bring the jeans to them, and then scan them again if they’d like to have the jeans shipped to their home. There are also vending machines for everything, she noted, from lingerie to Chanel bags. Read More

June 6, 2014

Randi Zuckerberg details ‘10 most exciting trends’ of tech, social media

Randi Zuckerberg

The performance jump-started the day, setting the tone for keynote speaker Randi Zuckerberg, the founder and CEO of Zuckerberg Media, editor-in-chief of Dot Complicated, a digital lifestyle website, and a former Facebook executive, to take the stage. Zuckerberg said she thinks “it’s a great time right now to take a risk” when it comes to retail. Companies are reimagining the ways that they can interact with customers—opening pay-as-you-will restaurants, or, in the case of clothing store Hointer, utilizing scanners and robots to bring out products. There are vending machines that now sell Chanel handbags, and one company demonstrated its new Wi-Fi technology by setting up networks named “Steal my WiFi” in order to encourage users to try their networks for free and then buy the product if they liked it. Read More

June 5, 2014

Analysis: What shopping will look like in the future

Manila Bulletin, the nation’s leading newspaper

News Philippines


A store in Seattle called Hointer displays clothing not in piles or on racks but as one piece hanging at a time, like a gallery.

Shoppers just touch their smartphones to a coded tag on the item and then select a color and size on their phone. Technology in the store keeps track of the items, and by the time a shopper is ready to try them on, they’re already in the dressing room. Read More

June 3, 2014

The Future Of Shopping

Tonya Mosley

What if you could ditch those shopping bags you’re always forgetting, or do away with pushing around sticky carts; instead using your smartphone to grocery shop? Hointer founder and CEO Nadia Shouraboura says phone grocery shopping is not just another Jetson dream. Read More

May 28, 2014


在提供自助服务方面,一些商店明显走在其他商店前列。西雅图的时尚服装店Hointer将衣服挂在墙上,就像走进廊一样,而不是一摞摞摆放或者挂在衣架上。消费者只需要用智能手机扫描一下代码标签便可在手机上选择色和尺寸。借助于相关技术,Hointer会跟踪消费者选择的衣服,在消费者准备试穿时,它们已经被放到试衣间。如果不喜欢,消费者可以将衣服扔进一个斜道,斜道会自动将这件衣服从消费者的在购物车上删除。对于消费者最後选择的衣服,Hointer则进行自动购买和结账,节省消费者的时间。Hointer首席执行官纳迪娅-肖拉伯拉表示一旦消费者习惯这种购物过程,他们便会欲罢不能。“他们会越买越多。他们会开心地笑,享受整个过程。” Read More

May 27, 2014

What shopping will look like in future

A store in Seattle called Hointer displays clothing not in piles or on racks but as one piece hanging at a time, like a gallery. Shoppers just touch their smartphones to a coded tag on the item and then select a color and size on their phone. Technology in the store keeps track of the items, and by the time a shopper is ready to try them on, they’re already at the dressing room. If the shopper doesn’t like an item, he tosses it down a chute, which automatically removes the item from the shopper’s online shopping cart. The shopper keeps the items that he or she wants, which are purchased automatically when leaving the store, no checkout involved. Nadia Shouraboura, Hointer’s CEO, says once shoppers get used to the process, they’re hooked. “They end up buying a lot more, they’re laughing and playing with it,” she says.  Read More

May 25, 2014

Retailers use smartphones to track customer shopping habits

Linda Nguyen / The Canadian Press

Hointer displays clothing not in piles or on racks but as one piece hanging at a time, like a gallery. Shoppers just touch their smartphones to a coded tag on the item and then select a colour and size via their phone. – Read More

May 23, 2014

What shopping will look like in the future


Some stores are taking self-service further: A store in Seattle called Hointer displays clothing not in piles or on racks but as one piece hanging at a time, like a gallery.

Shoppers just touch their smartphones to a coded tag on the item and then select a color and size on their phone. Technology in the store keeps track of the items, and by the time a shopper is ready to try them on, they’re already at the dressing room. Read More

World E-Commerce Leaders to Meet in Sydney for Online Retailer Conference


Ex-Amazon VP Nadia Shouraboura, small business success story Sascha Griffin and fashion retail CEO Catherine Taouk are just a few of the industry heavyweights in Sydney for the Australian Online Retailer Conference and E-Commerce Expo this July. Read More

May 22, 2014

Rapid changes on tap for shopping in the future

One of America’s favorite pastimes is changing rapidly. When it comes to shopping, more Americans are skipping the stores and pulling out their smartphones and tablets. Still, there’s more on the horizon for shopping than just point-and-clicking…. Read More

May 21, 2014

Some Help in the Dressing Room

Megan Van Vlack

Tech-focused retailer Hointer, brainchild of Nadia Shouraboura, has designed a fully connected, in-store shopping experience. At Hointer-powered stores in Manhattan, Singapore, and Seattle, robots deliver garments chosen by the shopper to the dressing room. Using the dressing room tablet, a shopper can request clothing in different sizes and see recommendations based on what she has already tried on or purchased from the retailer. Read More

April 30, 2014

Dr. Nadia Shouraboura, Founder & CEO of Hointer on Her Time in Tech

Christine Persaud

Dr. Nadia Shouraboura is the CEO of tech-savvy retailer Hointer.  The company has its own fashion clothing storefront and test lab in its home base of Seattle, WA, but also licenses its technology, which includes things like scannable eTags, to other retailers. Read More

April 20, 2014

5 Types of Businesses That Will Cease to Exist in 2014

Why on Earth would anyone still want to physically shop for clothes? Mark our words: Virtual fitting rooms are going to change the way we try clothes on. And what would all these retail clerks do without shirts to fold? Heaven help us. Regardless, by the end of 2014 J.C. Penney probably won’t be the only retail setup to shutter its doors. One company called Hointer has already broken the mold of how we shop. Read more

April 15, 2014

Terry Lundgren and Peers Discuss Minding the Millennials


For Hointer founder and chief executive officer Nadia Shouraboura, stores can use technology now to improve the consumer experience and capture more sales. Prior to founding her software solutions company, Shouraboura worked on Wall Street, then at Amazon and also opened three of her own apparel stores to closely study the consumer experience (during this time, she also worked as a sales associate at Levi’s and Nordstrom to glean further insights).


“The stores were beautiful but some things kill experience: waiting, trying on clothes, finding sizes. How could I use tech to quietly make the shopping more pleasant?” she asked. Shouraboura implemented technology in “experience areas” in her stores that delivered items to dressing rooms and used mobile checkout and delivery. “The cost of running the store goes down because I use a lot less floor space, no clutter in front, all items in back. My associates are not busy with repetitive tasks like folding; they are talking to customers and adding items. Inventory costs get lower because when they mobile shop they can see where items are and know they will get them the next day.” The experience will be launched in a London department store and a high-end shoe store this summer, as well as a fast-fashion chain in Singapore.


After the presentation, Lundgren approached her about trying it in Macy’s as well. “I have spent time in your shoe department in Herald Square,” she told him. “I was waiting too long. Just give me a small section of your store and we can try.” Said Lundgren, “I want to focus on my stores and I’ve been taking a lot of notes. I’m open to working with the presenters here as well as some attendees. I’m keeping my mind open because I’d rather try and fail than not try at all.” Read More

April 3, 2014

10 Companies in the Fashion Industry Doing it Right

If you haven’t heard of Hointer, chances are that’s going to change very soon. Not because you are reading this article but rather because they are changing the way you shop for clothing. Hointer uses a robotic sales staff, breaking the traditional mold of how we shop. Here is how it works. This ground breaking technology has the ability to increase productivity while offering a much cooler shopping experience. Read more

March 26, 2014

Productivity push gains traction in retail industry

Mr Phua said [after launching Hointer technology] his manpower needs have been reduced from about four to five staff members on weekdays and up to six or seven on weekends, on average, to “only three at any point in time”. “More importantly, it offers a different, ‘cooler’ shopping experience.”

The “Store” of the Future isn’t a Store: It’s an Experience

Mark Ledbetter, Global Vice President of Retail Strategy, SAP

Breaking the store mold. In all these examples, the physical store hasn’t changed very much – although the way shoppers interact with the brand has. But some retailers are breaking the mold of the physical store all together. Hointer, a fashion jeans retailer in the U.S. is a store where there are no salespeople. Read More

March 25, 2014

Nuovi orizzonti, nuove opportunità per il retail

Hointer, caso rappresentativo della tendenza human touch, innova profondamente l’esperienza retail, mixando le ultime frontiere del digital con quelle della logistica del negozio, che così riesce ad offrire una raffinata esperienza da showroom con l’efficienza di un processo self-service fluido e gratificante. Read More

March 21, 2014

BloombergTV: The Rise of Robots in Retail

With Trish Regan and Matt Miller

Hointer CEO Nadia Shouraboura and Bloomberg’s Jeffrey Hayzlett discuss the rise of robots in retail with Trish Regan and Matt Miller on Bloomberg Television’s “Street Smart.”

March 20, 2014

How bricks-and-mortar stores are looking more and more like physical websites

Hollie Shaw

Hointer, founded by former Amazon executive Nadia Shouraboura and used by Levi stores in the U.S., allows customers who use the company’s mobile app to scan a QR-coded tag on a pair of jeans to find out more information about them. If customers want to try them on, the app sends a notification to the back stockroom to put aside selected sizes and styles. Users can then buy the goods they like immediately though their mobile devices, without waiting to check out at the till. Read More

March 17, 2014

New technologies to change Aussie storefront retailers

Aired in Australia on 9NEWS

There has been a big shift in the way Australians shop, with more people buying online than in stores. Now, retailers are fighting back with new technology coming to Sydney that will make shopping easier and faster, with better experiences for the consumer. Read More


March 13, 2014

Retail Week Live: Bricks-and-mortar retailers have edge over pure-plays, says Hointer boss

Laura Heywood

With the right technology, retailers can exploit their network of stores to gain the upper hand over pure-plays, says US store boss. Read More

Top 3 Reasons Robots Will Snag Retail Workers’ Jobs

Ashley Lutz

The technology exists. Hointer, a Seattle-based company, has developed robots that bring items to and from fitting rooms. Major corporations like IBM are also investing in artificial intelligence. “Robots are already working in healthcare to give test results,” Stephens said. “If we trust them to diagnose diseases, why wouldn’t they work in retail?”  Read More

March 12, 2014

Hointer bringing ‘efficiency of the digital world to the physical world’

Candice So

Two years ago, Nadia Shouraboura was out shopping with her teenage daughter when they spotted a QR code in a store. Read More

March 9, 2014


Christine Persaud

Dr. Nadia Shouraboura is the CEO of Hointer, a forward-thinking retailer and retail concept based in Seattle, WA that adds elements of technology and interactivity to the shopping experience. Ironically, Shouraboura also spent much of her career on the other side of the retailing fence, dedicating 8 and-a-half years as Amazon’s technology vice president of worldwide operations, in charge of supply chain and fulfillment. Read More

March 6, 2014

Hointer’s Vision Of The Future Of Retail Uses Robots To Put The Focus On Shopping Experience

Darrell Etherington

At this year’s Dx3 digital business expo in Toronto, one of the highlights was a Seattle-based company called Hointer that’s aiming for nothing short of a complete revolution in the way we buy clothes in stores – and it’s using robots to make it happen. Read More

March 5, 2014

Hointer promises to upend the retail experience with smartphones, NFC and robots

Daniel Bader

There was a moment, during the rush of people coming in and out of the Retail Experience section of Dx3, where I was tempted to buy a pair of jeans. Read More

Retail to go from ‘distributing product to distributing experiences’

Candice So

Hointer – A Seattle, Wash.-based startup that allows consumers to enter an apparel store and decide what they want to try on by downloading an app and putting their phones next to the tag on a piece of clothing. Read More

February 27, 2014

Perfect Online Experience Inside the Store with Hointer Company

Nelly Ojeda

The technology company, Hointer, provides to retailers a series of technologies that will change brick-by-mortar store shopping experience. The American company’s store in Seattle, is 100% digitalized and provides very unique customers experience just with an app. Read More

February 21, 2014

Hointer, l’étonnant magasin robot

Cette jeanerie propose une expérience d’achat inédite, mêlant magasin showroom et robot de préparation de commandes. Imaginé par une ancienne d’ Amazon , Nadia Shouraboura, le magasin présente un seul exemplaire de chaque modèle de jean dans un vaste espace au design industriel Read More

February 18, 2014

Hointer in Senken Shimbun, Japan’s daily newspaper of fashion business

Yoshiko Sugimoto, New York Chief Correspondent at Senken Shimbun

The Dressing Room: The Final Frontier

Dan Berthiaume

In recent years, retailers have aggressively implemented in-store systems to track customers’ every move from the moment they enter till the moment they leave (hopefully including a trip through a checkout lane). Specific details such as how long customers spend in front of a display are also carefully monitored and analyzed. Technology now allows retailers to keep tabs on what customers do in the store almost as rigorously as they follow customer actions online. Read More

February 13, 2014

Revenge of Bricks and Mortar

Susan Reda

“T he old way of shopping can peacefully co-exist with the new,” insists Nadia Shouraboura. “It’s about giving shoppers options.” Shouraboura, who honed her retail chops at Amazon, is CEO of Hointer, a one-of-a-kind store in Seattle that brings the technology consumers love into a traditional store. Read More

February 7, 2014

Retail Collective offers interactive in person shopping experience

Greg Gazin

Some things like books, gadgets, and auto parts are great to buy on-line – it’s convenient, quick, and almost always automated. On the other hand, things like clothing, shoes, and other items that require personalized fitting or are very touchy-feely are best bought in person. But the in-store experience often lacks the ease at which an on-line transaction can be completed. Read More

February 5, 2014

The future of retail: Death of a salesman

Doug Stephens

Companies like Seattle’s Hointer have been honing and refining their fully-automated store concept. Using a combination of robotics, mobile apps and self-checkout, the brand has all but eliminated the need for human staff in the store. Product information is easily accessible using the brand’s app and with clothing items delivered robotically to the fitting room, customers need not wait for an available salesperson. Self-checkout eliminates the need for cashiers. Read More

January 27, 2014

How Mobile-Friendly Retailers Engage Consumers—And Boost ROI

Patricia Odell

One striking example is a new retail concept for selling men’s jeans. Hointer in Seattle gives customers and their cell phones full control over the shopping experience. There are no stacks or racks of clothing, no salespeople to unlock dressing rooms, and no manikins. Read More

January 24, 2014

5 Trends Redefining How We Buy Now

Jon Thomas

The necessity of a smartphone to shop efficiently and effectively isn’t something retailers should fear. On the contrary, it’s a trend that can lead to innovationHointer, an experimental jeans shop in Palo Alto and Seattle, has built their store around their app.  Read More

January 20, 2014

Next up on the Silicon Valley agenda: ‘Life Resource Planning’

Katherine Barr

LifeTech example is Hointer, which is personalizing and optimizing the offline consumer retail experience by reimagining how retail space is structured by leveraging mobile technology and robotics. Read More

January 16, 2014

Hointer Brings the Best of Online Shopping In-Store

Joe Keenan

There are inherent advantages to shopping online — convenience, access to information (e.g., product reviews), personalized product recommendations; likewise, shopping in a brick-and-mortar store has its advantages as well — the ability to touch, feel and try on a product; personal attention from store associates; instant gratification from walking out with your purchase. Now imagine combining the best of each. Retail nirvana, right? Well, HointerOpens in a new window, an apparel retail startup, is trying to accomplish just that. Read More

January 15, 2014

L’avenir du commerce au détail (The future of retail)


Dans quelques années, quand on achètera un café ou une paire de jeans, il n’y aura plus d’échange d’argent. Read More

January 7, 2014

The Disruptors

Dan Berthiaume, Marianne Wilson

Hointer is named the “Top 10 Companies to Disrupt Retail”  Read More

January 6, 2014

Retail Innovations: Hointer

Hointer ‘s stores have combined the best of the physical and online world by allowing customers to see, feel and try on clothing while offering a quick and convenient way for men and women to make purchases. They have lowered overall operational costs for their retail stores through the use of an automated stockroom while gathering customer data through the use of their mobile app. Download the case study here

January 4, 2014

Chain Store Age named Hointer “Top Stores of 2013″ in the world!

Dan Berthiaume

Hointer, Seattle
Imagine a store with a back staff of robots, where items appear, almost magically, in the fitting room. A store where customers can pay for merchandise without interacting with a single salesperson.

December 23, 2013

Hointer Presents The Future Of Retail: Automated Stores

Sheldon Ferrao

Hointer has reinvented shopping with their technology that eliminates the number of on-floor retail workers and creates a very interactive experience.  Already partnered with Levi/Dockers on pop shops, it has successfully created cloud based shopping.  Read More

December 18, 2013

Hointer is named the Most Contagious 2013

November 23, 2013

The Store Of The Future – Hands-On Shopping

Dan Berthiaume

Hointer converges mobile and instore shopping Read More

November 8, 2013

Hointer is named in “10 best retail innovation cases in 2013″ by Ebeltoft Group

Neil Stern

Retail meets technology at Hointer where they have reinvented shopping through the use of smartphones and robotics in their apparel stores.Read More

October 29, 2013

In Amazon’s shadow, launching a new kind of web-enabled store

Paul Demery

An app makes jeans arrive via a chute in store fitting rooms. Read More

October 21, 2013

Innovation watch: Hointer uses robotic technology to pull in male shoppers

Can you get guys to actually enjoy shopping for clothes? A pilot store in Seattle from online retailer Hointer is trying, by bringing some of the click-and-browse functionality of the web into a physical space. Read More

October 18, 2013

The future of retail is in your hands

Jon Thomas

It’s 2013. It’s been six years since the first iPhone was unveiled, an event that turned our cell phones from communications devices into a way of life. Today, smartphone penetration isnearing 60 percent in the U.S., up from 47 percent last year, and 78 percent of those aged 25 to 34 now own one. Read More

October 17, 2013

Shopping in the smartphone age

Franklyn Gaye

Imagine shopping without any annoying sales assistants hovering over your shoulder. While this is the norm for online shoppers, it’s a trend that innovators like clothes shop Hointer are bringing offline. At the Seattle-based store, staff can be summoned at the push of a button, perfectly-fitting jeans magically appear in the fitting room, and products can be checked-out on your smartphone – no hassle. Read More

October 15, 2013

Pink Sheets, 3D Meats and Flying Jeans

It’s rare that a CIO gets to start with a clean slate in building a company’s technology infrastructure, but that’s just what Lee Goldenberg, CIO of John Varvatos, got to do. It was a “dream opportunity,” and the results have been no less spectacular than envisioned. Read More

October 9, 2013

Data Informed Cisco Sees Retailers Harvesting Internet of Things for Analytics

Ellis Booker

A decade and more ago, when “e-commerce” was all the rage, technology innovation experts focused on online-only retailers like Amazon.com. Read More

October 2, 2013

Cisco Sees Gold In ‘Internet Of Retailing’

Doug Henschen

Best-of-breed retailers track materials and finished goods from the source to the factory to the store using RFID, barcodes and other sensors. This sort of transparent, real-time supply chain is exemplified by Hointer, a Seattle clothing store that lets customers scan display merchandise with a mobile app and have the item in their size delivered directly to a fitting room. Read More

September 26, 2013

Store of the Future: 5 Future-Minded Retail Initiatives

Emili Vesilind

Carving out time to dream up (let alone implement) progressive retail programs can feel like a Herculean task for busy independent business owners. But implementing forward-thinking initiatives—on even the smallest scale—can impact your bottom line positively and establish your store as a market leader. Read More

September 13, 2013

GeekWire Summit: Crystal Balls and Awe

Carolyn Higgins

Shouraboura has also exploited customer knowledge to win big with her retail space, Hointer. “The challenge is how to get the best of both worlds – to bring the efficiency of online shopping into the brick and mortar world,” she said. Read More

CEO Equates Bricks-And-Mortar Retail With Sex, Says Neither Are Going Away

Chris Morran

While some futurists predict an end to bricks-and-mortar retail shopping, with everyone shopping online and getting their purchases delivered (or 3-D printed) to their homes, there are an awful lot of people who still enjoy the experience of going out to the store and getting their shop on. And one retail tech CEO thinks that, like other human desires, the availability of the Internet can’t fully sate this lust for real-world shopping. Read More




September 6, 2013

Amazon vet’s robot-powered apparel startup partners with Levi’s, opens Manhattan store

Taylor Soper

Nadia Shouraboura knew she had a good idea when she debuted her robot-powered apparel shop, Hointer, this past November in Seattle.

Customers at the new Levis/Dockers pop-up store can use an app powered by Hointer to help them easily find clothing. Now, it appears others are starting to take notice of the technology that may change how we shop for clothes. Read More

September 4, 2013

Robots revitalise retailing

Michael Baker

The store, yesterday’s hero, wants to be tomorrow’s as well. Years of technological innovation have boosted e-commerce at the expense of the store, keeping shopping centre owners awake at night and leading some analysts to predict the store was on its way out. The story was millennials, the generation that grew up with digital devices and the internet, would all shop online, seeing the store off for good. Read More

September 3, 2013

Keeping Showroomers Out of Your Service Business

Cliff Ennico

One of the biggest threats to any brick and mortar retail business these days is the customer known as the showroomer. Read More

August 29, 2013

Hointer’s New Tricks for Bricks

Carol Spieckerman

While the rise of online shopping has transformed the retail world over the last 15 years, the next 10 will see “a total reversal,” with technology enabling “rich, three-dimensional in-store experiences for customers.” That’s the view of Dr. Nadia Shouraboura, the CEO of apparel start-up, Hointer. Read More

August 7, 2013

Amazonfresh Is Jeff Bezos’ Last Mile Quest For Total Retail Domination



How one store merges digital and physical

If anyone can design a brick-and-mortar store for an e-commerce world, it should be Nadia Shouraboura.  Read More

July 30, 2013

Bricks Got New Tricks: Carol Spieckerman Chats With Hointer’s Nadia Shouraboura

Carol Spieckerman

Showrooming? Bring it.

Inventory management? Piece of cake.

Endless aisle? It’s in the back.

Small format? No limits.

It’s a store. It’s a lab. It’s a shape-shifter. It’s an incubator. It’s a solution. It’s Hointer. Read More



July 29, 2013

QR codes have their place but aren’t effective in advertising

Susan Thurston

Seattle-based Hointer jeans displays one of each style and size with a QR code. Just scan the code and the pant shows up in a designated dressing room. Don’t like it, and you send it back through a chute. Read More

July 27, 2013

Smart shopping

Sheena Patel



Digital tools can transform the customer experience in-store, says Hointer founder Nadia Shouraboura. If they provide solutions rather than retail razzle dazzle, your customers will use them naturally. They’ll spend more time interacting with your products and you can get to know them better  Read Full Report


July 16, 2013

Amazon vet’s robot-powered apparel startup now beating Amazon prices, partners with Google Shopping

Taylor Soper

Back in November, Hointer seemed like a pretty cool idea when we first checked out the robot-powered apparel startup in Seattle’s Wallingford neighborhood. At the time, former Amazon exec and Hointer founder Nadia Shouraboura expressed her desire to revolutionize how we shop for clothes. Read More

July 4, 2013

2013.22 | hointer | spade | sustainability

Tim Dickey

Hointer – Seattle based Hointer sells jeans in a not so old fashioned way.  Their concept is to remove all of the friction from an apparel shopping experience. Read More

June 27, 2013

Hointer article in the Senken-Shimbun

Hiroko Tateno Kapp

June 20, 2013

How to create the best Retail experience

Matt Sabourin

Dr. Nadia Shouraboura talks about how online and offline retail can come together to create the perfect shopping experience. Read More

June 14, 2013

AMZN-born men’s shopping haven

Drew Atkins

Technology has been reshaping the retail world for some time, but that change has been mainly relegated to online sales. One local entrepreneur is attempting to bring it to the mall. Read More

June 12, 2013

Trend: Hointer, Other Storefronts by Online Companies

As more people turn to the Internet for their shopping needs, companies need to follow the hottest online shopping trends to stay on top. Read More

June 7, 2013

Hointer – Bringng together the best of in-store and online shopping

Brian Smith

I visited Banana Republic’s store in Union Square over the weekend. The mix of technology, smart back-end logistics, a personal shopping guide, and the irreplaceable in-store ability to touch, feel, and try on the items, resulted in an experience that will keep me coming back. Read more

June 6, 2013

Daniel Bellia designs jean retailer Hointer’s fashion sense

Anthony Casson

It’s 11:30 PM, not long after he’s finished work, and Daniel Bellia is devouring a plate of tacos and a craft beer at a joint in Seattle. Read More



Paychi Guh Pops Up at Hointer

Ali Brownrigg

New designer Paychi Guh is popping up at the new Hointer at Pacific Place (which just opened on June 1) with a special trunk show Read More

June 1, 2013

How a Seattle venture capitalist decides what to fund

Michelle Goldberg

Michelle Goldberg, a Seattle venture capitalist and one of the Top 100 Most Influential Women in Technology, talks about Hointer. Read More

May 30, 2013

Adeus aos balconistas

Juliana Tiraboschi

Provador que encontra a roupa com melhor caimento e loja totalmente automatizada antecipam um futuro sem vendedores. Read More

May 23, 2013

High-Tech Shopping: Meet the Future of Retail

Molly Klinefelter

Browsing through a store’s clothing selection, trying things on and dealing with a salesperson is so last-century. Now tons of people do a bulk of their shopping, if not all of it, from the comfort of their own home, clicking away at what they like and sending back what doesn’t fit. But that doesn’t mean the mall needs to become a ghost town. Read More

Retailers reveal how e-business is breathing new life back into slumbering store operations

Holly Dutto

And in a look to the future, one Seattle retailer is taking online and brick and mortar to the next level, with a completely interactive in-store experience with cutting-edge technology. Read More

May 22, 2013

US retailer Hointer uses robots to deliver your selections to the fitting room

Craig Smith

Located in Seattle, Washington, the Hointer Beta Store is a revolutionary apparel store targeting men.  Founder & former Amazon executive, Nadia Shouraboura is banking on the “old” theory that “men don’t like to shop.”  The result is a store that allows men to shop quickly with the help of their smartphone. This newest men’s clothing store saves on labor costs associated with shelf replenishment, rather it is powered by robots and the stores’ mobile app. Read More

May 17, 2013


Ali Tamblyn

Hointer lets men shop via app, have their choices delivered to a dressing room, toss their rejects, swipe a card, and go. No waiting, no lines, no hassle. Read More


May 13, 2013

Evolving expectations keep retailers innovating

Vicki Cantrell

In the 18 months since I joined the National Retail Federation, I’ve been struck repeatedly by how rapidly our industry continues to evolve. As we all know, retail has always changed and adapted — and in just the past 20 years we’ve advanced from then-radical game changer Amazon.com to more recent models like Hointer, which boasts what amounts to online shopping in a store.  Read More

May 9, 2013

These 10 Ideas In Retail Innovation Will Change The Way You Shop

Chris Kreinczes

At Springwise, we rely on a network of over 15,000 spotters worldwide to send in fascinating and innovative new business ideas for us to review and write up. Of the hundreds of spottings we receive each day, many of the most interesting and surprising come from the world of retail, and it’s here that we’ve decided to focus our lens for this month’s top ten. Read More

Cabine ‘escaneadora’ e cabideiro robô ajudam a comprar roupas

Nadia Shouraboura ama roupas. Mas ela não gosta do teste de resistência que costuma ser a busca por um par de jeans que lhe caia bem. Read More

May 8, 2013

What’s in store for Immersive Retail?


Faced with surging competition for online shopping, brick and mortar retail stores are undergoing a dramatic transition from simply offering goods to creating engaging experiences for customers. Read More



May 7, 2013

Hointer Is High-Tech, High-Feel


Robotics and smartphone app power Amazon vet’s retail start-up

A Seattle-based retail start-up with an in-store backend robotic system and a smartphone app that rivals the convenience of an online shopping cart is generating big buzz these days. Read More

Hointer: Where Trying-On and Checking-Out is Only a Smartphone Tap Away!

Tyler Burgess

Imagine walking into a retail store where overcrowded rails don’t exist. Where searching for the right size and having to lug a baby elephant-sized amount of variations in color and fit of clothing isn’t your responsibility anymore, and all you have to worry about carrying is a handheld electronic device. Read More

May 6, 2013


Sydney Mintle and Emma Hollomon

A new way to buy denim is here and guess what? It involves your smart phone. Read More

May 4, 2013

Best of both worlds

Sheena Patel

Hointer is featured in the latest Global Innovation Report by GDR CREATIVE INTELLIGENCE from United Kingdom. Click here to read the report.



May 1, 2013

Hointer’s In-Store Mobile Experience: Revolutionizing Retail for the Digital Age

Tyler Lacoma

Clothing shoppers beware: Old-fashioned store browsing is going to become irrelevant if start-up Hointer Inc. has its way. This new jeans business — which started in Seattle and has now opened a new branch in Palo Alto — combines in-store mobile apps with shopping to (quite literally) tailor the experience for every customer. Read More


April 29, 2013

Fear of fitting rooms: Tech to find your inner shopaholic

Fiona Graham

Nadia Shouraboura loves clothing. But she doesn’t enjoy the endurance test finding the right pair of jeans can be. Read More


Tim Manners

A former Amazon exec has invented “a store that could halt Amazon’s relentless march toward global dominance,” reports Marcus Wohlsen in Wired (4/25/13). Read More

April 26, 2013

Hointer Expands

High-tech store coming to Palo Alto. Read More

April 25, 2013

Pants-Fetching ‘Bots Power Store of the Future, and Could Slow Amazon’s March


PALO ALTO, California — It’s the rare software startup where you find yourself standing in your underwear behind a curtain while the founder talks tech. Read More

Hointer on TODAY show

April 24, 2013

Clothing Shop Is Tailored to Digital Age


In the heart of Silicon Valley, Amazon.com Inc. veterans are trying to disrupt the experience of shopping in a store—just as the online retailer upended e-commerce. Read More

April 16, 2013

Amazon vet’s robot-powered apparel startup expanding to downtown Seattle, Silicon Valley, Las Vegas

Taylor Soper

Things are moving fast for Nadia Shouraboura, the former Amazon exec who’s now running Seattle’s newest men’s clothing store that’s powered by robots and your smartphoneRead More

April 4, 2013

Robot-operated jeans store Hointer expands to Pacific Place

Amy Martinez

Local high-tech jeans store Hointer soon will expand from a single location in Wallingford to a new store at Pacific Place in downtown Seattle. Read More

April 2, 2013

Next-Gen Retail? Hointer, Bonobos, And Dollar Shave Club

Greg Petro

Creativity abounds in today’s retail world. Whether online or in bricks-and-mortar, companies and people are creating new, innovative ways to bring their brands and visions to life. More importantly, they are redefining how customer acquisition can be achieved, often completely changing the playing field. Read More

April 1, 2013

Beam Me Up a New Size, Scotty

Carly Hagedon

From the April print edition


After working at Amazon.com for many years, Nadia Shouraboura wanted an experience for customers that embodied the positives of both online and in-store shopping. Her concept, called Hointer, enables customers to complete a shopping transaction solely with their smart phones, from picking out a style to trying on merchandise to paying for the purchase.Read More

March 31, 2013

Smartphone now serves customers instead of salespeople

Smartphones have changed the world in many different ways. Now, a clothing store has introduced another creative way to use the smartphone that might just change the way we shop. Read More

March 29, 2013

Reinventing Retail: Hointer, Seattle

Marianne Wilson

Imagine a store with a back staff of robots, where items appear, almost magically, in the fitting room. A store where customers can pay for merchandise without interacting with a single salesperson. You can stop imagining …check out Hointer, an apparel (mostly men’s jeans) shop in Seattle. A second location is set to open by the end of April, at Stanford Mall, in Palo Alto, Calif.   Read More

March 28, 2013

BrainTrust Query: Is Hointer the Future of U.S. Clothing Stores?

Aura Cook and Loren Bors

Visiting Hointer, a men’s denim store in Seattle, is a bit like crawling inside a website. As it turns out, the physical interior of a website can be a pleasant place to shop. Read More

March 27, 2013

Hointer: Disrupting Apparel Shopping

Aura Cook and Loren Bors

Part 1: Hointer: Disrupting Apparel Shopping    Read More


Part 2: Hointer and the Two Types of Customers      Read More


Part 3: Hointer as Retail Technology – The Operational Impact     Read More

March 25, 2013

Clothing Store Utilizes Technology Instead of Salespeople

GeoBeats, a leading lifestyle and news video magazine, just featured Hointer in a story! Take a look!



Apparel retailers combat e-commerce with hi-tech stores

Ilin Mathew

With increasing competition from e-commerce, several clothing retailers are adopting high-end technologies to attract customers and to compete with online retailers.  Seattle, US-based Hointer is an example of high-tech clothing retailer which enables shoppers to experience the ease of online shopping at retail shop coupled with the facility to try and buy garments. Read More

March 24, 2013

Mixing bricks with clicks

From the March print edition: Business

Hointer, a Seattle start-up, provides just enough space to display a sample of each type of jeans it sells; robots fetch the right size from the stockroom. On today’s high street, shopkeepers who stand still are unlikely to survive. Read More

March 23, 2013


Mr. Hyakushiki

まだパイロットプロジェクトらしいが、なんとも興味深いのでご紹介。 Read More

Store of the Future

Laura Villasenin

Hointer, a Seattle based boutique, looks like any other clothing store from the outside. But once you venture through the doors, it’s an experience like no other. Read More

March 22, 2013

Seattle High-Tech Clothing Store Runs Without People

Maria Nikias

At first glance, the store Hointer in Seattle looks like any other clothing retailer — jeans, tops and accessories on display. Read More

High-Tech-Store in den USA zeigt Shopping-Zukunft

Hat man nach mehreren Ausflügen von der Umkleide in die Jeans-Abteilung schließlich das passende Paar gefunden, heißt es vor der Kassa warten. Dass es in Zukunft aber auch anders gehen könnte, beweist ein neuer High-Tech-Shop in den USA. Read More

The Future of Retail: Reinventing—and Preserving the In-Store Experience

Barry Silverstein

Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can’t ignore the need to drive that consumer to a physical store.  Read More

March 21, 2013

Pröva brallor med app

Anders Lotsson

Låt jeansen komma till dig. Så fungerar Hointer, jeansbutiken för dig som fattar snabba beslut. Read More

Hounter, Robot Pintar Mudahkan Pembeli di Toko

Ayunda W Savitri

Saat ini perkembangan robot sudah semakin berkembanga pesat. Bukan tidak mungkin kalau dalam waktu dekat ini, robot dapat mengambil alih dunia. Salah satu contohnya robot di sebuah toko celana jeans di Wallingford, Seattle. Read More

Hointer: The Micro-Warehouse with Mobile Control

Retail clothing stores (even chains) are folding on a daily basis despite consumers spending more on fashion now than ever. Read More

Hointer: automation creating a better shopping experience

At Hointer, former Amazon technology VP Nadia Shouraboura aims to combine the best features of online and brick-and-mortar shopping and “get rid of the worst.” The Seattle store is interesting on a lot of levels. Read More

March 20, 2013

Spijkerbroeken passen met een robot

Teun van den Neste

Amerikaanse spijkerbroekenwinkel gericht op mannen maakt winkelen voor kleding een stuk makkelijker. Read More

Hointer – zrobotyzowany sklep ze spodniami

Adam Kwiatkowski

Półki z wyłożonymi ciuchami i wieczne poszukiwania spodni odpowiedniego rozmiaru sprawiają, że zakupy dla wielu osób, szczególnie mężczyzn, są najgorszym sposobem spędzania czasu. Hointer ma dużą szansę zmienić podejście do zakupów – zamiast tracić czas na wertowanie stosów tekstyliów, wystarczy w smartfonie lub w tablecie podać wymagany rozmiar i poczekać na robota. Read More

March 19, 2013

Men, let robot find your size at jeans store run by former Amazon exec

Amy Martinez

Hointer, located off Interstate 5 near Seattle’s U-District, relies on robotics and a smartphone app to sell men’s jeans. Read More



March 18, 2013

Cali store using robotics to compete with online retailers

For former Amazon executive Nadia Shouraboura, jeans and robotics are proving a successful combination. Read More



March 13, 2013

Independent Retailer Spotlight: Hointer

Dominique Leger

Gentlemen, meet Hointer. It’s sort of like online shopping, but with the ability to try on before you buy. Read More

March 12, 2013

The Future Of Retail

Kim Bhasin and Ashley Lutz

Hointer takes the humans out of stores and replaces them with a robotic sales staff. Read More

March 11, 2013

Hointer добавляет NFC в новое поколение концепции магазина

Stanislav Zlatoustovskiy

Hointer, ритейлер модной одежды из Сиэтла, который использует технологии следующего поколения для замены традиционных продавцов и повышения качества обслуживания клиентов, добавил в свое обслуживание поддержку NFC. Read more

March 9, 2013

How Hointer is Using Tech to Change the Shopping Experience

Scott Meis

A few months ago, I took notice of a new shop called Hointer that had popped up near my neighborhood. Recently on the hunt for a new pair of jeans, I popped in to check out what Hointer was all about. Read More

March 7, 2013

传统实体店引进NFC技术 欲重塑购物方式

网络购物虽来势汹汹,传统实体零售店却不甘缴械投降,它们正通过各种各样的新渠道新方法新技术来改善传统购物体验,重塑消费者的购物方式。位于西雅图的服装店Hointer就选择将二维码和NFC引进自家零售店,取代传统的导购员,让消费者自行完成商品信息搜索和试穿。Read More


Mu Chu

Hointer是一家位于美国西雅图的时尚服装店,为了让消费者获得不一样的消费体验,该店将引入NFC技术到商品标牌当中  Read More

March 6, 2013

Hointer adds NFC to next generation store concept

Rian Boden

“I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store”, says the CEO of fashion retailer Hointer. Read More

March 5, 2013

An entirely digital customer experience

Catherine Bennett

A concept store in the US replaces customer service with new retail technology. Read More

Automatic for the People

Fiona Soltes

If you had to sum up the Hointer experience in a word, it might well be “discovery.” Not only uncovering different brands, unique details and fresh ways of shopping at the Seattle clothing retailer, but also testing the boundaries — daily — of what can be done in terms of technology, ease of use and response to customer desires. Read More


March 1, 2013

传统实体店引进NFC技术 欲重塑购物方式

在电商的猛烈冲击下,实体零售店的日子不是很好过。它们正在努力改善传统购物体验。西雅图的一家服装店Hointer就引进了二维码和NFC,取代传统的导购员,让消费者自行完成商品信息搜索和试穿。其创始人表示,这种方法有助于商店更好地进行库存管理和针对性的销售和推广。Read More

February 28, 2013

High-Tech Clothing Store Hointer Employs Robots And Mobile Tech Instead Of Salespeople

David J. Hill

What do you get when you mix robotics, mobile technology, fashion, and hassle-free shopping in a brick-and-mortar store? Paradise…at least in the eyes of men who hate shopping. Read More

February 27, 2013

La rivoluzione nello shopping on line

Andrea De Mitry

Strabiliante trovata tecnologica del jeans shop di Seattle Hointer. Ha risolto il problema di molti uomini, che non amano perdere tempo in negozio. Grazie ad un codice QR applicato ad ogni jeans, l’uomo tecnologico munito di smartphone può scegliere la misura del modello che vuole provare. Read More

February 25, 2013


一家專攻男性牛仔褲市場的服飾連鎖商店-Hointer,不久前於西雅圖開立創始店,透過新興科技元素的加持,顛覆消費者對實體購物的想像。 Read More

Look Mom, No Shelves

Alayne Luistro

Hointer is tech-powered retail. Tech-powered retail not only creates a unique and seamless shopping experience, but also reduces the cost to retailers. Also, it provides hassle-free solutions such as direct-to-fitting-room system and mobile checkout. Read More

February 21, 2013

Hointer Gives Men Reasons to Like Shopping

Donna Parshall

The question of how to make men actually like shopping for clothes has stumped retailers for generations. But Hointer, a start-up retailer of men’s jeans with a pilot store in Seattle’s University District, seems to have figured it out: Make it fast. Eliminate the need to paw through piles of clothes or deal with pushy salespeople. Throw in a smartphone and employ a bit of technology that everyone else thought was dead. Oh – and add robots.  Read More

February 10, 2013

Новаторы продаж: прогресс vs кризис

На кризис легко вешать любых собак: безработицу, падение продаж, снижение прибыли. Но как ошибается тот, кто ждет, что все вернется на круги своя. Как прежде уже не будет. И причиной тому прогресс, а не кризис. Безотказные роботы и технологии оказались выгодней персонала с его человеческим фактором и соцпакетом. Главное – правильно их применять. Вот, как новаторы делают это. Read More

February 8, 2013

Business Insider ranks Hointer as the #1 company that is changing the way we shop!

Ashley Lutz and Kim Bhasin

51 Companies That Are Changing The Way We Shop


Business Insider ranks Hointer as #1 Read More

Store Offers Real-World Version of Online Shopping

Ivan Schneider

Shopping at Hointer, a Seattle menswear store, feels like walking into a web page.

Instead of stacks of folded jeans from floor to ceiling, Hointer’s showroom for denim displays rows of jeans at eye level, categorized by brand. You can inspect the merchandise front and back without seeing or touching a clothes hanger. Read More

February 7, 2013

西雅图一服装店将引入NFC技术 创新营销

慧聪服装网】Hointer是一家位于美国西雅图的时尚服装店,为了让消费者获得不一样的消费体验,该店将引入NFC技术到商品标牌当中。Read More

February 1, 2013

Where technology and clothing collide: Hointer

Robb Zerr

Any man will tell you that shopping for clothes is at the very bottom of his “to do” list. It’s hard to get excited about wading through piles of neatly folded clothes, guessing which ones are the right size, only to have a sales associate hovering over you, waiting for you to need a dressing room. Read More

Hointer welcomes American Society of Interior Designers

Dena Yamaguchi

Men’s Shopping, Reinvented.  Meet Nadia Shouraboura, CEO and founder of the Hointer Store for Men. Hointer is a “beta” store that revolutionizes the shopping experience by combining traditional retail with cutting edge technology. Read More

January 29, 2013

Customer experience & Qr code per Hointer e il jeans self-service

Il jeans, come la scarpa, non è un capo ma uno stile di pensiero. Lo sa bene Hointer che per venderli ha analizzato la customer experience al punto da capitolare, rinunciando al commesso per trasformare il servizio in autentico fai da te. Come? Trasformando la jeanseria in un concept store ad alta innovazione. 150 modelli diversi, esposti con un qr code che consente di scegliere la taglia e di visualizzare in quale camerino si può fare la prova. Read More


January 28, 2013
January 24, 2013

Il QR Code rivoluziona il negozio di jeans

Roberto Venturini

Molti tendono a pensare al digitale (solo) come a uno strumento per fare comunicazione, per affascinare, per vendere di più. Read More

January 21, 2013

Innovacion en procesos, no en conseguir “Me gusta”

Lucas Aisa

Se trata de una empresa física, Hointer (si, brick & mortar, amigüitos, que el mundo fuera de los monitores sigue existiendo…) con un objetivo comercial claro: vender jeans a los hombres, y una MISION ESTRATEGICA aún más clara: Hacer del proceso algo fácil e “indoloro”. Read More

January 11, 2013

QR code: fare shopping non è mai stato così semplice

Danilo di Capua

Come una semplice app e un codice QR possono aiutare i maschietti che non amano fare shopping. Read More

Une enseigne de jeans américaine se passe de personnel

Johan Van Geyte

Pour tous les hommes allergiques au shopping, voici peut-être la solution. L’enseigne de jeans américaine Hointer lance un magasin entièrement automatisé sans personnel. Fini les multiples essais, les vendeuses envahissantes et les longues files d’attente à la caisse. Read More

January 10, 2013

Hointer, vaqueros con códigos QR

La compra con códigos QR se va imponiendo poco a poco como alternativa al retail tradicional. Una de las últimas iniciativas llega de Estados Unidos, concretamente de Seattle. Allí, Hointer, especializada en la venta de pantalones vaqueros, está utilizando esta tecnología para hacer la compra más fácil y placentera al cliente masculino, evitando la engorrosa tarea de buscar modelo y talla entre montones de ropa. Read More

January 9, 2013

Hointer rend l’achat en boutique physique complètement automatisé

Le magasin test, ouvert à Seattle, permet de sélectionner son jean, puis d’en scanner l’étiquette et d’indiquer sa taille pour l’obtenir en cabine d’essayage quelques minutes plus tard. L’achat peut se faire aussi depuis la cabine. Read More

January 7, 2013

Taking the mess out of shopping

Kim Holcomb

Kim Holcomb checks out Hointer, a local clothing store that uses an automated system to get you the clothes you want, without searching for the right size or waiting in line to checkout. Read More

January 5, 2013

Hointer Makes Shopping For Jeans Easier For Men


In this picture Ignition’s Partner Michelle Goldberg and the founder of SquareHub, Dave Cotter, are having fun, watching the sexiest man alive (Geekwire’s Chairman Jonathan Sposato) trying on a pair of 7′s.








It is a well-known fact that men don’t like to shop. Take them to a mall and they would want to either find a bar or a place to sit. While it may be a little unfair to throw a blanket statement like this over ALL men, brick and mortar businesses find the ‘problem’ serious enough to try to find a ‘solution’. Yes, men do DO some shopping….if only it wasn’t as troublesome and if only it didn’t have to take that long. Read More

January 4, 2013

Guys and Dollars: How Groceries, Barbies, Fashion and More Are Being Marketed to Men

Brad Tuttle

Word has gotten out that men do more of the household shopping nowadays… A jeans shop in Seattle called Hointer is attempting what seems like an uphill battle: getting guys to actually enjoy shopping for clothes. Read More

Jeans kopen met een QR-app

Het is een winkel zoals je die nog niet eerder hebt gezien. Met eindeloze rekken waaraan jeans hangen, als lappen vlees in een slachthuis of verse was aan de drooglijn. Shoppen doe je met een app. Read More

January 3, 2013

让购物更轻松 二维码一条龙购物模式

很多人喜欢网购的一个重要原因就是在网络上购物能够做到选择-下单的方便快捷,而不用忍受排队买单的痛苦,现在美国西雅图的一家商店推出了一种新型购物模式,让人们在实体店内也能享受到类似网店购物的方便快捷。Read More

專注體驗! 購物簡化新妙法

Yang Zhijing

不少男性消費者把上街購物,看的比全壘打或三分球還要困難,要他們上街買衣物好像要了他們的命。而上網購物,也要花費不少時間,又要承擔尺寸不對的風險。 Read More

Hointer brings QR codes to men’s fashion

Stephanie Beck

Hointer, a new tech-savvy clothing retailer, has opened its first branch in Seattle, Washington. The store caters to men’s fashion by selling a wide variety of jeans. While the opening of a new clothing store is rarely a noteworthy event, Hointer is significantly different from traditional retailers. Read More

Hointer: Η νέα (ανδρική) αγοραστική εμπειρία στον χώρο της μόδας

Efstathios Intzeidis

Η εταιρεία Hointer, η οποία ιδρύθηκε τον Αύγουστο του 2012 από την Nadia Shouraboura, έχει θέσει ως στόχο να προσφέρει μία νέα αγοραστική εμπειρία στο ανδρικό καταναλωτικό κοινό. Read More

January 2, 2013

Aplicativo ajuda a encontrar o jeans perfeito em menos de um minuto

Perdido entre as diversas opções e tamanhos de roupa diferentes? Especializada em automação do varejo de vestuário, a empresa Hointer Read More

Hointer has announced that smartphone barcodes will help men to shop more easily.

An apparel company in Seattle has seen the use of QR codes as an opportunity to help to overcome the struggle many men face with their dislike for shopping and for finding it inconvenient. Read More

Ladengeschäfte mit Online-Logistik: Ex-Amazon Mitarbeiterin möchte Fashion-Shopping revolutionieren

Markus Caspari

Das Fashion-Unternehmen Hointer wurde von Nadia Shouraboura im August 2012 mit der Idee gegründet, alle Ursachen aus dem Weg zu räumen, die Männer beim Shoppen nicht mögen. Read More

January 1, 2013



よくジーンズを選ぶときにサイズがなかったり探しにくかったり、広げてみるのが面倒だったりするが、そうした問題を解決してくれるのがHointerだ。 Read More

December 30, 2012

Retailer Hointer uses QR codes to make shopping less stressful


For some guys, shopping is an act tantamount to giving up pizza or never watching football again. Read More

Hointer- חווית קנייה חדשה של ג’ינסים בחנויות

Hointer הבינו ששופינג וגברים זה לא הולך ביחד אז הוסיפו קצת טכנולוגיה. רוב הגברים לא אוהבים שופינג

ולהסתובב שעות בין חנויות, מתקשים להבדיל בין כל הדגמים והמידות, לא אוהבים מוכרים שמתעלקים עליהם

או להתחיל ולמדוד יותר מזוג מכנסיים אחד. הרעיון פה פשוט אבל חכם עם שימוש בטכנולוגית QR קוד שכל

אחד מכיר. ויחד עם הערכות נכונה יוצר סביבת קניה אחרת ומאוד נוחה לגברים. Read More

A New Retail Technology Using QR Codes

Roger Smolski

Hointer, a new hi-tech clothing chain opened its first branch in Seattle last month selling men’s jeans using QR Codes. Read More

December 29, 2012

Tech-Savvy Jean Shopping

Bob van Leeuwen

Hointer Revolutionizes Retail Using Efficient Mobile Shopping… Read More

December 28, 2012

Jeans store uses QR codes to make shopping easier for men

Murray Orange

Hointer uses the technology to break down the traditional retail model and help make clothes shopping pain-free. Read More

Hointer and the Future of Shopping

Amanda Zurita

Imagine a world where shops are staffed by German robots and items appear in your dressing room as if by magic. Then stop imagining and head over to Hointer to see the future of retail for yourself. Read More

5 shopping trends that came out of 2012 stealth

Teresa Novellino

So what were the top trends of 2012 in retail? Topping a year that has seen so-so holiday sales so far but double-digit gains online, most of the innovations involved technology that made it easier to shop online, particularly for apparel. Read More

December 27, 2012

Retail innovation trends of the year

Retail entrepreneurs are constantly on the look out for new ways to grab consumers’ attention to get them to shop and buy.

Just one innovation in fashion retail this year includes adding more technology in brick-and-mortar stores such as Hointer, Read More

QR code operated store plans to make shopping easier for men

Eileen Marable

I’m reminded of a modern Willa-Wonka-esque experience. Read More

December 26, 2012


你是否討厭購物、沒時間購物,或是覺得購物很麻煩?Read More

Ex-Amazon VP Heads Up High-Tech Fashion Store

Campbell Phillips

Imagine a showroom with only one of each available item and a stockroom that’s automated by robots. Welcome to Hointer, the new high-tech fashion chain… Read More

December 20, 2012


Alibaba venture


上个月,一家名为Hointer  Read More

Shoppers at Hointer scan a QR code to have their items delivered to the fitting room by speedy robots

Alice Chan

Hointer is a revolutionary shopping experience that enables users to pick out and try on clothes effortlessly with the help of a robotic sales staff. Read More

December 19, 2012

Hointer Shopping Experience : un magasin robotisé, un smartphone & pas de vendeur !

Vous imaginez faire une session shopping en magasin sans jamais avoir de contact humain, sans être conseillé ou harcelé par un vendeur ? Read More


Roboter und Codes ersetzen Mitarbeiter im Mode-Handel

Stefan Mey

Innovation. Lästiges Suchen und Anstehen an der Kassa sind ein Ding der Vergangenheit: In Seattle haben Einkäufer den Prozess nun selbst in der Hand. Read More

December 18, 2012

Bricks, bits and mortar

Mark Harris

The lengthy, predominantly male queues outside Apple shops on launch days suggest that, contrary to received wisdom, not all men hate shopping… Read More

Hointer ร้านขายเสื้อผ้าแบบ “กึ่งออนไลน์”

สิบปีก่อนเมื่อครั้ง e-commerce เกิดขึ้นใหม่ๆ เรามีความเชื่อกันว่าการค้าออนไลน์จะมาแทนที่ร้านค้าแบบเดิมๆ ได้อย่างสมบูรณ์ในที่สุด แต่แม้ทุกวันนีการค้าออนไลน์จะเติบโตอย่างมาก ร้านค้าก็ไม่ได้ถูกบีบไปเสียทุกด้าน โดยเฉพาะร้านเสื้อผ้าที่ลูกค้าต้องการลองสินค้าก่อน Read More

A jeans store for men who hate to shop

Teresa Novellino

A new jeans store that quietly opened last month in Seattle, is based on a few premises: men hate shopping for clothes; men like using gadgets while shopping for clothes; men would rather not speak to anyone while shopping for clothes… Read More

December 14, 2012

Hointer: A Robot Operated Store. Store of the Future?


Located in Seattle, Washington, the Hointer Beta Store is a revolutionary apparel store targeting men… Read More

December 13, 2012

Hointer: German Robots Make Shopping Fun for Men

Naomi Craw

You can recognize him by his over-worn denim (but not the stylish kind) and by how his eyes dart towards the nearest exit when you mention the “s-word.” Yes, he’s one of those men afraid of shopping…. Read More

December 4, 2012

It just runs itself

Steven Dolan

Just across I-5 from the UW, jeans are hung vertically in a broad stretch of windows… Read More

November 29, 2012

The Hointer Shopping Experience: Buying jeans from a robot-powered apparel startup

Jonathan Sposato

Join GeekWire CEO Jonathan Sposato as he explores Hointer, a store that combines technology and traditional shopping. Think of it as the high-tech, modern shopping experience: something that is as fast and efficient as buying online, but still allows you to try on and touch the clothing. View More


Amazon vet’s new robot-powered apparel startup aims to revolutionize how we buy clothes

Taylor Soper

By the look on his face and sound of his voice, you’d never guess that Dave Cotter just spent the last 45 minutes trying to find the perfect pair of pants… Read More

New clothing store offers high-tech approach to shopping

Matt Markovich

SEATTLE — For anyone who thinks shopping for clothes should be a fast and efficient experience, an ex-Amazon executive has developed a store for you… Read More



November 26, 2012

Hointer knows that picking out your pants without the help of a robot is very 2011.

Wendy Miller

Ready! Set! Scan! Hointer is a new men’s denim retailer, carrying “it” brands like AG, Joe’s, Paige, etc. The store is also an entirely new concept in shopping… Read More

October 31, 2012

Apparently, I’m a spearhunter.

Jordan Schwartz

Apparently, I’m a spearhunter. I discovered this on my way out Wine World last week, backpack loaded with a quiverful of grappa…  Read More

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